ABOUT REEL LAW PLLC

Jeff Reel is a business-focused attorney with over 25 years of experience advising global brands, creatives, and sports and media professionals. Before founding Reel Law PLLC in 2025, he served as Senior Vice President and General Counsel of the ATP Tour, the international governing body of men’s professional tennis. There, he led multimillion-dollar negotiations with iconic sponsors including Rolex, FedEx, Corona, MasterCard, and Emirates. He also oversaw licensing and apparel  agreements with industry leaders like adidas, Fila, and Lacoste. His portfolio also included global media rights, digital content, social media, and NIL agreements with iconic professional athletes.

Mr. Reel’s practice centers on commercial contracts, intellectual property, athlete representation, event and venue agreements, risk management, and general corporate matters.  With a proven track record of aligning legal strategy with business goals, Mr. Reel brings a solutions-oriented commercial mindset, sharp negotiation skills, and a considerable amount of experience to every task he handles.

Admitted to the Florida Bar, Mr. Reel is a frequent speaker on sports and entertainment law and has taught courses on sponsorship, licensing, and NIL rights as an adjunct professor of law. He founded Reel Law to deliver clear, strategic legal services to clients who value experience, professionalism, and creative insight.