INDUSTRY EXPERIENCE

Advised on legal structuring and documentation for the formation of a jointly owned entity merging the commercial rights of two global sports properties, now generating hundreds of millions in data-driven revenue; drafted, negotiated and reviewed the applicable documentation, including the shareholders agreement, multi-jurisdictional licensing contracts, and operational frameworks supporting long-term exploitation of media and data assets. 

• Negotiated sponsorship deals with global brands, crafting agreements that balanced commercial goals with legal safeguards across media, licensing, and event rights.
• Managed media rights agreements, negotiating content distribution and broadcast terms across international markets to maximize exposure and protect proprietary assets.
• Drafted and reviewed venue and vendor agreements, supporting large-scale event operations and ensuring alignment with logistical, branding, and compliance requirements in international jurisdictions including China, Saudi Arabia and the UK.
• Advised on software and technology licensing, structuring agreements for digital platforms, data services, and enterprise tools with a focus on IP protection, usage rights, and scalability.

Managed the negotiation and drafting of endorsement and sponsorship agreements involving world-renowned professional athletes, advising on brand alignment, NIL and intellectual property strategy, and revenue structures across apparel, media, and digital platforms.

Managed global intellectual property portfolio for a leading international sports organization, overseeing trademark prosecution, registration, and enforcement across multiple jurisdictions; safeguarded brand assets through strategic filings, oppositions, and coordinated enforcement actions worldwide.

Advised on social media campaigns and content strategy for a global sports organization, coordinating with marketing teams to manage rights clearances, usage permissions, and IP compliance across platforms—ensuring brand integrity and minimizing legal risk. 

Supported Board management and governance for a global sports organization, advising on bylaws, committee structures, and corporate compliance; facilitated Board communications and documentation to ensure transparency, accountability, and strategic alignment.

 Negotiated and structured the sale of high-speed scoring data to regulated betting  operators, enabling real-time wagering and enhancing fan engagement. Oversaw  licensing, compliance, and commercial terms across multiple jurisdictions, helping  generate millions in new revenue.